Independent Agents

Offering affordable rates, flexible pay plans, and discounts where they matter.

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Our Product was Built With
Your Customer in Mind!

With over 60 years of experience, The General® is bringing the Independent Agent a product built with expertise and purpose.

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Why Choose The General?

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A Track Record You Can Trust

We take pride in our reliable track record. Our brand is recognized by over 80% of people, serving more than a million insureds. With an average of 4.7 out of 5 on Trustpilot from over 92,000 reviews, we consistently earn customer trust and satisfaction.

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Elite Agency Product

Our Elite Agency Product is designed with independent agents in mind, catering to a wide range of customers—including those with complex driving histories or international licenses. We offer competitive pricing and tailored solutions to ensure the right fit for customers.

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Unmatched Customer Experience

We provide exceptional customer experience for our independent agents with comprehensive training, marketing materials, bi-lingual support, and a dedicated sales team. For our insureds, we have 24/7 service with our user-friendly mobile app that facilitates easy payments and instant ID cards, all backed by live customer support.

Get Appointed with The General Today

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